DIGITAL MARKETING & COMMUNICATION

Email marketing is basically the use of email to promote products or services  (Ward, 2018) . In marketing, company’s use email marketing to try and develop relationships with their customers both potential and existing. A positive for email marketing is to keep a company’s customers well informed about their newest products and services and even releases of the latest discounted sales promotions. It also allows a business to tailor their marketing messages to their customers  (Ward, 2018) . To be honest I don’t like how some companies, especially the ones I am not interested in miraculously find their messages in my inbox. However, company’s like Amazon, eBay, Nike, Finishline always send me relevant emails that is beneficial to me. As a loyal customer to the said companies, they keep me notified of what discounts, deals, and promotions that I would be interested in. IT IS STILL RELEVANT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Today, we live in an age where there ...

BLOGGING Blogging, in my opinion, is a person involved in a personal web blog. Remember as a child when you had a journal and you write down on how your day went and certain life events? Well, I do! And it is similar to blogging. A Blog though is a regularly updated website or webpage which is mostly run by an individual or small group that is typed in an informal or conversational style. A famous name in the Blogging game is Perez Hilton. This man pioneered blogging as a profession he started his empire with just being a celebrity blogger. For celebrity gossip and entertainment there are dedicated fans that stay in tune with his blogs for the juicy details. There are also famous bloggers who have made millions from being a blogger. CLICK LINK TO VIEW BIO ON BLOGGER PEREZ HILTON:  https://www.youtube.com/watch?v=fAOKiyu9Gtc WHY BLOG? As a marketing student, I believe it is important for companies to blog. Blogging provides an easy way to keep customers and clients ...

The Adidas Company is a German manufacturer of athletic sportswear and shoes and lifestyle fashioned clothing. It was founded and named after Mr. Adolf “Adi” Dassler in August 1949  (Lewis, 2018) . WHAT IS BRAND IDENTITY? Brand Identity is the allocation of all the brand elements a company where a company has to portray its right and positive image of itself to the consumer  (deBara, 2018) . Brand Identity is what makes the company immediately recognizable to their target customers. Essentially the audience will affiliate the company’s brand identity with their product and services  (deBara, 2018) . The same brand identity is what makes contact between the company and the consumer. This help build customer loyalty and shows how consumers will identify a company’s brand  (deBara, 2018) . Adidas’ brand identity includes logos with the 3 stripes, captivating websites, colors and packaging just to name a few. It complements and bolsters the current rep...

The social media tool Twitter allows businesses to communicate with current or potential customers  in real time and interact with them there and then if businesses are not on Twitter then they are losing out big time! Research has shown that 47 percent of consumers who follow a company or brand on Twitter are more likely to visit that same company’s website or physical store  (Ward, 2018) (brick and mortar).  As an owner of a business, you just cannot think that you can just easily sign up to be on Twitter and the magical sales with follow. I am sorry but marketing on social media especially on Twitter does not work like that. Leave it to a professional, Twitter should be handled by someone who is verse and trained in it as a social media coordinator. Twitter has an abundance of data about customers. Because of its openness, you can strike up a conversation with almost any and every one and view their profiles. A company’s marketing team can capitalize on this, t...

What is Photoshop again? A big thank you again to Digital Marketing and Communication class for the introduction for this life hack! Was I going to learn Adobe Photoshop? Of course not, this opportunity presented itself at the right time. Firstly what is Canva ? Canva is a tool loaded with enough easy to use features and functionality that anyone can create with a variety of engaging content that gets shared  (Mansfield, 2016) . In my opinion images and exciting visuals are very important to social media and marketing. Like myself, if you are an aspiring entrepreneur or business owner that cannot afford to pay a graphic artist to design artwork and promotional flyers then Canva is the best tool to use. For businesses old and new images are key in marketing as the old saying goes “a picture is worth a thousand words especially in online marketing”  (Mansfield, 2016) . MY TOP FIVE CANVA FEATURES WITH MY THREE SAMPLE DESIGNS : 1.)     Preloaded Images – Sa...

The social media tool Facebook is basically a social networking site where online users can create profiles of themselves to share their photos, videos, post comments on those photos and videos and post links to news or other interesting content on the World Wide Web. A user can also chat with another user via the instant messaging service Facebook provides. The content that can be shared on Facebook can be made publicly accessible, or it can be shared only amongst friends once added. Facebook was created by its founder Mr. Mark Zuckerberg in 2004 while attending Harvard University in the United States. I joined Facebook in 2009 with the means of networking with old friends and making new ones. I also enjoyed Facebook to search and different companies in were interested in such as Nike, Adidas, Puma etc. My favorite part of using Facebook was the instant messaging service on the website. I could communicate with friends and family without wasting money on a phone call. This re...