EMAIL MARKETING




Email marketing is basically the use of email to promote products or services (Ward, 2018). In marketing, company’s use email marketing to try and develop relationships with their customers both potential and existing. A positive for email marketing is to keep a company’s customers well informed about their newest products and services and even releases of the latest discounted sales promotions. It also allows a business to tailor their marketing messages to their customers (Ward, 2018). To be honest I don’t like how some companies, especially the ones I am not interested in miraculously find their messages in my inbox. However, company’s like Amazon, eBay, Nike, Finishline always send me relevant emails that is beneficial to me. As a loyal customer to the said companies, they keep me notified of what discounts, deals, and promotions that I would be interested in.

IT IS STILL RELEVANT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Today, we live in an age where there is an increasing amount of usage of social media platforms (Ward, 2018). We know that businesses jump on the social media train for advertising purposes. Email marketing though has much more power than social media WHY???? :
  • ·         94% of Internet users use email, while only 61% use social media
  • ·         75% of adult online users say that email marketing is their preferred marketing method
  • ·         The "opt-in" feature of email allows marketing by consent
  • ·         Email marketing allows targeting by demographics (age, income, etc.)
  • ·         Email messages have a much wider range of formatting possibilities than social media messages
  • ·         Email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.

References

Ward, S. (2018, October 30th). Retrieved from The balance small business: https://www.thebalancesmb.com/email-marketing-2948346



Comments

  1. williamjonesMarch 30, 2022 at 5:13 AM

    nice article about digital marketing thanks for sharing this information.

    ReplyDelete
  2. HarryApril 1, 2022 at 12:31 AM

    The assessment of particular goals that may be achieved through online channels is part of a digital marketing strategy. A well-executed digital marketing plan can be critical to organizational success in an era when many customers conduct business on their mobile devices.

    ReplyDelete
  3. Nancy taylorApril 12, 2022 at 3:48 AM

    Nice information about digital marketing. thanks for sharing this information

    ReplyDelete

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